This year’s conference theme celebrates a powerful truth: Indigenous tourism is a living expression of sovereignty. Around the world, Native Nations continue to exercise their inherent right to govern themselves—protecting homelands, nurturing economic opportunity, and safeguarding the well-being of their citizens. These sovereign responsibilities extend naturally into the realm of cultural tourism.

True Indigenous tourism must be Native led. It must be guided by our people, supported by our consent, and rooted in our authority to decide which stories are shared—and how they are shared. No longer will our stories be told without us. Through Indigenous tourism, we uphold our cultural identities, define our own narratives, and strengthen our nations for generations to come.

As we gather at this year’s American Indigenous Tourism Conference, we honor the sovereignty of our Native Nations and celebrate the transformative role of tourism in advancing our self-determination. Indigenous Tourism is Sovereignty in Action—and together, we are creating a future where our cultures, communities, and stories thrive.

It’s an exciting time for travel and tourism in America’s Indigenous communities. The AITC is the only national conference dedicated to growing tourism in America’s Indigenous communities and the energy is electric as we prepare to celebrate the 28th anniversary. Taking place from October 19-22, 2026, at the Tulalip Resort Casino in Tulalip, Washington, this is a must attend event for anyone looking to grow their presence in this vibrant industry.

Join more than 300 attendees for networking opportunities, high-level keynotes, and informative sessions led by top hospitality and tourism experts. Don’t miss out on this unique opportunity to celebrate and elevate Indigenous tourism!